Confection

Confection is a unique data management platform that addresses the challenges of client-side disruptions, such as cookie restrictions, cross-domain script issues, and device ID limitations. It provides organizations with an innovative approach to collecting, storing, and distributing user data, ensuring that these activities are resilient to changes in the digital landscape that can affect data accuracy and availability.

The platform operates by using server-side technology, which enables it to bypass the constraints typically encountered with traditional client-side data tracking methods. As a result, businesses can maintain a reliable stream of first-party data that supports various digital marketing and customer engagement activities.

In addition to its robust technical foundation, Confection is designed with data privacy and compliance in mind. It aligns with global privacy laws, including the GDPR, CCPA, and others, ensuring that organizations can collect and use data ethically and legally, while simultaneously respecting user privacy rights. This is increasingly important in an era where data privacy is both a legal requirement and a consumer expectation.

By using Confection, businesses can enhance their data-driven strategies, improve customer insights, and maintain compliance, all while navigating the evolving digital environment where data restrictions are becoming more common.